Tourism

My Son welcomes international KOLs for cultural experience

Translated by VAN GIANG Sep 21, 2024 15:41

(QNO) - The My Son Sanctuary Cultural Heritage Management Board (Quang Nam province), in collaboration with the Quang Nam Tourism Promotion Center, recently welcomed a group of international KOLs to visit My Son Sanctuary.

International KOLs at My Son Sanctuary

The My Son Sanctuary Cultural Heritage Management Board welcomed 12 international KOLs (Key Opinion Leaders) from Australia, Italy, Spain, and South Korea, known for their large Instagram followings (e.g., antonio.pozo: 1 million followers, marcoparrino: 563,000 followers, eudiny_insta: 370,000 followers).

The visit aims to promote My Son Sanctuary - an UNESCO World Heritage Site and Quang Nam's green tourism to domestic and international audiences via social media.

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My Son Sanctuary, Bay Mau nipa palm forest (Quang Nam) and the Golden Bridge (Da Nang) on international KOLs' Instagram channels

Nguyen Trung Khanh, head of Vietnam's National Tourism Administration, announced plans for 2024 to enhance collaboration with travel bloggers, KOLs, and influencers to promote Vietnamese tourism.

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