My Son welcomes international KOLs for cultural experience
(QNO) - The My Son Sanctuary Cultural Heritage Management Board (Quang Nam province), in collaboration with the Quang Nam Tourism Promotion Center, recently welcomed a group of international KOLs to visit My Son Sanctuary.
The My Son Sanctuary Cultural Heritage Management Board welcomed 12 international KOLs (Key Opinion Leaders) from Australia, Italy, Spain, and South Korea, known for their large Instagram followings (e.g., antonio.pozo: 1 million followers, marcoparrino: 563,000 followers, eudiny_insta: 370,000 followers).
The visit aims to promote My Son Sanctuary - an UNESCO World Heritage Site and Quang Nam's green tourism to domestic and international audiences via social media.
Nguyen Trung Khanh, head of Vietnam's National Tourism Administration, announced plans for 2024 to enhance collaboration with travel bloggers, KOLs, and influencers to promote Vietnamese tourism.