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(QNO) - Innovation based on traditional cultural values combined with modern elements is the approach that several businesses, along with the Hoi An government, are taking to develop cultural industry products.
Typical products
A vibrant early 20th-century rural fair has been recreated on the lush green paddy field in Cam Thanh commune (Hoi An, Quang Nam). The fair, with the participation of local artisans and farmers and traditional festivities, was so attractive to visitors, especially foreigners.
For over 25 years, Hoi An’s lanterns, quick tailoring, rustic buffets, and ancient town nights have defined its cultural tourism brand, showcased globally and featured in major events.
Hoi An Identity
Hoi An has created tourism products that blend tradition with modern creativity based on its unique cultural traits since 2014.
Hoi An should enhance cultural product quality by leveraging experience and focusing on international exchange and local integration. Hoi An’s success in hosting and performing with global art troupes, along with its membership in the UNESCO Creative Cities Network, provides a strong foundation for developing cultural industries