Traditional handicraft development in Hoi An

One year after joining UNESCO's Global Creative Network, Hoi An city (Quang Nam province) is making a distinct mark in handicrafts and traditional arts. Five traditional craft villages with nearly 50 trades contribute to vibrant activities, transforming handicraft products into cultural ambassadors rather than just merchandise.

According to Trinh Quoc Dat, Chairman of the Vietnam Craft Villages Association, the products from the Vietnamese craft villages are intricate and have been refined over time in design and materials. A key feature of Vietnamese handicrafts is their strong cultural identity, reflecting customs, historical lifestyles, and the creativity of artisans.

Hoi An has a rich network of traditional craft villages with a deep-rooted passion for artisanship passed down through generations. Beyond preserving these crafts, it is essential to enhance their economic values.

Craft villages in Hoi An may not produce unique and exclusive items, but locals here can still make a living from their traditional products. It is the diversity and quality of handicrafts that add appeal to local tourism, while tourism, in turn, helps bring these products closer to visitors.

Creativity and market adaptation also play a key role in enhancing the appeal of handicrafts. The success of express tailoring services in Hoi An is good evidence.

(Source: VTV)