.jpg "Linkage between OCOP products and tourism in Quang Nam")
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(QNO) - On November 28, a conference took place in Ho Chi Minh City (HCMC) to discuss commercial linkages between OCOP enterprises and export companies.
Live-streaming Ngoc Linh ginseng
The conference opened with a livestream from Nam Tra My to showcase Ngoc Linh ginseng, the ginseng gardens and natural conditions at over 1,800 meters above sea level, where growers are successfully preserving the original genetic source according to the Prime Minister's approved project.
Nam Tra My has recently expanded its Ngoc Linh ginseng products, including honey-soaked ginseng, essence, wine, tea, capsules, and cosmetics, many of which are certified as OCOP, startup, and typical rural industrial products of Quang Nam.
HCMC is a key market for Ngoc Linh ginseng and its processed products.
Opportunities for Quang Nam OCOP products
The conference also discussed expansion strategies for Quang Nam OCOP products not only in the HCMC but also in the world.
According to Truong My Thoa, Director of E-commerce at OSB GROUP, e-commerce is the most cost-effective method.
Deputy Chairman of the Quang Nam Provincial People's Committee, Ho Quang Buu, announced that Quang Nam has 407 certified OCOP products, including 61 with 4 stars. Participants have invested in advanced machinery, improving product quality, food safety, packaging, branding, and marketing.
Bui Ta Hoang Vu, Director of HCMC's Department of Industry and Trade, praised Quang Nam for choosing the city to promote its OCOP products. As a global export hub, HCMC expects the cooperation to boost sales of Quang Nam's OCOP products and supply raw materials to southern manufacturers.