(QNO) - Famtrips play an increasingly important role in connecting international tourists and visitors with tourist destinations.
International famtrips have returned to Quang Nam right after the COVID-19 pandemic.
They have introduced Quang Nam, a province with two UNESCO’s world cultural heritages: Hoi An ancient town and My Son Sanctuary.
Besides, Quang Nam provides a lot of impressive tourism products, including art performances, craft villages, entertainment services, casinos, and golf.
The famtrips to Quang Nam are usually from the UK, South Africa, South Korea, Japan, India, and Taiwan (China). They are opportunities for Quang Nam to introduce and popularise local tourism.
Hoiana is one of the providers of tourism products and services in Quang Nam. This resort has recently invited famfrips from some of the key target markets in order to popularise Quang Nam images and attract more and more international visitors and tourists to Quang Nam.
According to Liuquian from Jinjiang Travel (Shanghai, China), Central Vietnam is a place attractive to Chinese tourists’ interests.
Through the famtrips, Liuquian knows more about Hoiana, which it is located in a 5-star hotel and resort complex providing golf tourism, close to Hoi An ancient town and Danang International Airport.
It is expected that Quang Nam will welcome 4 famtrips and presstrips from large or emerging international tourist markets, including India, Malaysia, Australia, and Tawain by 2024.
According to Huynh Thi Minh Tam, Deputy Chairman of the Quang Nam Tourism Promotion and Information Centre, KOLs (Key Opinion Leaders) are usually involved in famtrips, so they will be the factor to promote marketing and popularise tourism images through digital media in the current context.
Reporting by P.QUOC - Translated by Q.THU