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(QNO) - A fair displaying Quang Nam province's OCOP products in Da Nang city from August 16 to 18 aimed at helping local OCOP production facilities promote their OCOP products to wider consumers.
Ms. Bui Thi Man from Sam Sam Co., Ltd. (Tam Ky city, Quang Nam province) noted that the main success of the fair was effectively promoting their products to a broad audience, including potential customers like local and international tourists.
Taking from August 16 to 18, 2024, Quang Nam's OCOP products showcase in Da Nang featured over 200 products from nearly 100 OCOP production facilities, offering a fresh look at Quang Nam's products. Many international tourists visited the event to shop and learn more about information Quang Nam's OCOP products.
According to Mr. Le Van Quyt from Thap Van Huong Production Facility (Nong Son), the company focused more on promoting their products rather than prioritizing sales at the fair.
After 3 days taking part in the fair, OCOP sales at the fair totaled about 700 million VND. Livestreaming significantly boosted product visibility, with many participants making strong sales quickly.
According to an official of Quang Nam province, the event's success included not only sales but also the chance for Quang Nam OCOP participants to showcase their products to Da Nang residents and international tourists, opening doors for market expansion and export opportunities.
The showcase’s location by the Dragon Bridge in Da Nang, a popular tourist area, helped Quang Nam's OCOP products reach the Da Nang market and gain international exposure through local exports.
Most Quang Nam's OCOP products are highly regarded due to strict evaluations and certifications. They include 302 food items, 32 beverages and medicinal herbs, 24 medicinal products, 47 handicrafts, etc.
Recently, local OCOP production facilities have invested in better design, packaging, machinery, and production lines, while improved product quality and ensured product safety and hygiene.