Madasa – Gifts from Mother


(QNO) - With the guideline of goods from Madasa as gifts from mother, Le Thi Hong Man (28 years old from Phu Ninh district, Quang Nam province) has been successful in her start-up.

 Le Thi Hong Mqn and her Madasa booth at the contest of start-up ideas in Ho Chi Minh city.
Le Thi Hong Man and her Madasa booth at the contest of start-up ideas in Ho Chi Minh city.

Start-up with local products

Le Thi Hong Man is really interested in local products, especially dried goods that can be transported easily. When she was at university, she harboured a dream of cultural propagation through foods. She learned about traditional foods of different regions, introducing them to her friends in different cities. After graduation, she had a chance to practicalize her dream in 2015 with the idea of local products.

Her current products are dried foods such as dried beef, dried seafood, snacks and natural products coming from the locals of Quang Nam, Da Nang, and Thua Thien-Hue. Her trade name, Madasa- Gifts from Mother, was born in 2016 with its impressive logo. On its private website, Madasa’s customers can find the useful information about the products here, about start-up and the knowledge related to food. Madasa products must meet two criteria of quality and safety; therefore, they are always the choice of housewives who like Central Vietnam’s specialties.

 Madasa goods
Madasa goods

To advertise her trade name Madasa, she organized a contest of writing about delicious foods which took good effects on the customers.

The girl of plans

Le Thi Hong Man’s pen name, Le Hong Man, is popular on the social network. She published 4 autobiographies that have been appreciated by readers. Besides Madasa, there are two others that are concurrently implemented, the Right of the young to self-determination and Books renting and selling. The plan on the Right of the young to self-determination won the first prize at the contest of Vietnam expectation in the next 20 years held by Tuoi Tre Newspaper and the World Bank in 2015.

At present, Hong Man is busy preparing for the birth of a Madasa shop in Da Nang city in 2018.