Positive signals for MICE tourism in Central Vietnam
(QNO) - MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) is showing promising growth in Quang Nam and Da Nang.
According to the Da Nang Department of Tourism, the Tamil Entrepreneurs Conference will be held from February 21 - 22, attracting 300 international guests from over 30 countries, including India, Sri Lanka, Malaysia, Singapore, and South Africa.
Additionally, the CTM Asia Conference and All Stars Awards 2025 will take place in Da Nang from February 26 - 28, attracting around 70 experts in the MICE field, as well as leisure and resort tourism from Asia and beyond.
This annual event, organized by Corporate Travel Management, attracts the attention of business partners and sponsors from various fields, including global distribution systems (GDS), airlines, hotels, tourism boards, and other business partners. The choice of Da Nang as the host city highlights its growing appeal in the MICE tourism sector...
With two UNESCO World Heritage Sites, numerous luxury resorts, and rich resources, Quang Nam is also well-positioned to promote MICE tourism. Notable hotels actively pursuing this segment include Bellerive Hoi An Resort & Spa, Hoiana, Vinpearl Resort & Golf Nam Hoi An, and Citadines Pearl Hoi An.
According to the Department of Culture, Sports and Tourism, in 2025, Quang Nam will collaborate with relevant departments and localities to develop pilot mechanisms to attract MICE tourists and foreign wedding groups. This initiative is part of the province’s tourism product development plan for 2030.