Significant transformation of the OCOP programme
(QNO) - Reported from the review conference on the 2024 One Commune, One Product (OCOP) Programme and launching key tasks for 2025, the OCOP programme in Quang Nam was considered to achieve a significant transformation.
Efforts to develop OCOP items
Quang Nam has made significant efforts to develop local products through the OCOP programme. The province has provided guidance to localities on registering and improving products, training for product development, brand building, e-commerce, and environmental protection.
In 2024, nearly VND 11.3 billion was used to implement the programme with 169 products, including 100 3-star items, 2 4-star ones. From 2018 to 2024, Quang Nam had a total of 479 OCOP products, among which there were 419 3-star, 60 4-star, and 5 5-star ones.
The OCOP program not only enhances the quality and packaging of products but also helps solidify brand recognition, expand markets, promote rural economic development, and support export efforts.
An increase of support for local OCOP products
It is necessary for Quang Nam to focus on evaluating and developing local products in the time to come, prioritising products using local materials, stable raw materials, and local labour, while ensuring environmental sustainability.
Besides, the province should give support to OCOP products to meet international standards like Global GAP, Organic, and ISO.
Moreover, OCOP products should be promoted and displayed at sales points and fairs. It is also crucial to explore digital transformation to enhance the competitiveness of products.