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VGP - The propaganda campaign for the 70th anniversary of Dien Bien Phu Victory of Nhan Dan Newspaper was awarded the Gold Prize in the category of Best Marketing Strategy at the 2024 Asian Media Awards.
The ceremony was organized by the World Association of Newspapers and News Publishers (WAN-IFRA) in Singapore on November 6.
The propaganda campaign for the 70th anniversary of Dien Bien Phu Victory was carried out in six months with three main products: Dien Bien Phu Special Page (dienbienphu.nhandan.vn), newspaper supplement dated May 7, 2024 and two interactive exhibitions of Dien Bien Phu Campaign (in Ha Noi and Dien Bien Phu Province).
Previously, with the Dien Bien Phu Campaign panorama supplement, Nhan Dan Newspaper won the award for the Best Product category for young readers, the 2024 Sustainability and Print Innovation Awards, also organized by WAN-IFRA.
Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh said, international awards are always a great source of encouragement, adding that the propaganda campaign for the 70th anniversary of the Dien Bien Phu Victory captured the attention of readers, especially young people, and even received high praise from international experts.
Founded in 1948, WAN-IFRA's network now includes 3,000 news and technology publishers and 60 member press associations in 120 countries and territories./.