Improvement of tourism brand

QNN 10/07/2021 15:11

(QNO) - Quang Nam tourism has got some certain achievements despite negative impacts of Covid-19.

Agricultural tourism in Quang Nam
Agricultural tourism in Quang Nam

Tourism growth

In the period of 2016-2019, Quang Nam tourism thrived possitively, contributing to changing the apperance of some provincial rural areas, creating jobs and supporting in poverty alleviation there.

During that period, Quang Nam attracted several strategic investors in tourism, creating a lot of prosperity relating to services, products and revenue from tourism.

However, Quang Nam tourism saw the outbreak of the Covid-19 epidemic in 2020-2021 which has had a lot of bad impacts on this economic sector.

So, provincial leaders have promptly issued decisions and supports to reach the dual basic goals of disease prevention and tourism development.

Plan for tourism development

In spite of being in the complicated context of the Covid-19 epidemic, Quang Nam is still developing high-quality tourism persistently, making every effort to build the brand and products of tourism and services at national and international level by 2025.

Water tourism in Quang Nam
Water tourism in Quang Nam

Tourism is considered as a general economic sector with interdisciplinary and interregional nature and high socialization.

It also makes a great contribution to economic growth, creating motivation for the development of other sectors.

According to Quang Nam leaders, the provincial plan for tourism development in the period of 2021-2030, with a vision to 2050 will focus on building tourism to become a key economic sector obeying the law of market economy and following integration trends.

At the same time, water tourism, especially tourism in rivers should be planned because of its great potential.

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