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(QNO) - The number of travellers to Hoi An has recently dramatically increased, especially foreigners and those who love to participate in a rural lifestyle and work as farmers. They belong to the high-spending group and stay at 5-star hotels.
It is easy to find several groups of Westerners in farmer's costumes on paddy fields in the morning.
Farming experience in Hoi An
A group of French tourists has recently spent thousands of dollars to fly to Hoi An, staying at the Nam Hai Four Seasons Resort and experiencing farming work.
They started at the resort, cycling to the field, trying working as farmers, such as harvesting rice, scooping water, and riding buffaloes.
These foreigners went for a tour by bicycle to enjoy the beauty of the paddy field and the fresh air in Hoi A suburb.
They were extremely excited to wear farmers’ costumes (brown clothes and conical hats), scoop water, wad through the mud to plant rice or harvest rice, and ride buffaloes along the canal covered with bushes on both banks.
These French tourists found Hoi An very lovely. They loved the experience in the countryside and hoped to return to this natural, rustic, and ecological place.
Rural cultural tourism in Hoi An
Since the Covid-19 pandemic was controlled, the tastes of travellers have changed. More and more people choose cultural and ecological tourism products.
The green and cultural tourism products associated with environmental protection have become a hot trend. So, travel agencies and companies have researched and built new cultural and ecological tours to meet visitors’ demands.
Rural eco-tours, in combination with cultural experiences, are always attractive to visitors to Hoi An.
Reportedly, tourists from the EU, Australia, and the US love the experience of farmers’ daily lives, including ploughing, riding buffaloes, scooping water, sieving rice, and cooking rice on a wood-burning stove.
Most of them are satisfied and promise to return to Hoi An. According to statistics, the proportion of returning tourists currently reaches 60-70%.
In the first quarter of 2024, Hoi An received more than 1.1 million visitors. Total tourism revenue reached over VND 1,000 billion. The large number of visitors leads to a sharp increase in accommodations. Room occupancy reached nearly 60%.
(Source: tuoitre.vn)