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(QNO) - With the aim of building the brand "Da Nang - A Wedding Destination," the Da Nang Department of Tourism strives to collaborate with nearby areas such as Quang Nam and Thua Thien Hue to promote wedding tourism products, targeting markets in India, Northeast Asia,...
Da Nang has become an attractive destination for the Indian market, with over 20 Indian weddings in the past two years and an estimated 6 weddings scheduled for the early months of 2024.
An Indian family selected Da Nang for the wedding of bride Kashmira and groom Inderdeep from January 19th to 21st, 2024. About 500 guests, staff, and over a ton of materials were brought from India to Da Nang for the event.
In addition, all 258 rooms at the Sheraton Grand Da Nang Resort and Convention Center were fully booked to accommodate the wedding guests.
The wedding of Heena Paryani and Bhisham Ramchandani from February 29 to March 2, 2024, illustrates the opulence of Indian weddings and Vietnam's potential as a wedding tourism destination.
Approximately 250 guests from Hong Kong, Philippines, India, the United States, and more attended this event.
The global wedding destination market report for 2023 indicates a steady annual growth rate of 32.8% in the wedding tourism market.
The total market value is approximately 101.3 billion USD and is expected to increase to 134.4 billion USD by 2027.
The average wedding cost is about 33,000 USD (roughly 780 million VND), but actual expenses vary from 5,000 to 500,000 USD depending on the country.
In the future, Da Nang's tourism industry needs to collaborate with Quang Nam and Thua Thien Hue provinces to develop distinctive service products and tour experiences tailored to the preferences of wedding tourists.
Mrs. Nguyen Thi Hoai An, Deputy Director of the Da Nang Department of Tourism, shared that since 2023, Da Nang's tourism sector has been promoting wedding events domestically and internationally, focusing on potential wedding markets like India and Northeast Asia.
In 2023, the total number of Indian tourists to Da Nang reached 68,753, accounting for nearly 50% of the international arrivals to Vietnam and nearly 5% of the international arrivals to Da Nang.