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(QNO) - The project named 'Hoi An - the Craft Village is on the Digitalisation' won the Excellent Digital and Innotech Award at the 2024 Kotler International Awards held in Ho Chi Minh City on November 22.
The Kotler International Awards, founded by Professor Philip Kotler, aim to honor marketers, businesses, professionals, and organizations with outstanding achievements. At the same time, the awards also share inspiring success stories with a network spanning over 100 countries.
The award is really very significant, marking an important milestone, recognising efforts to promote digital transformation in the traditional craft villages in Hoi An.
The ‘Hoi An - the Craft Village is on the Digitalisation’ project kicked off with a seminar on May 31, 2024, as part of the 2024 "Hoi An Craft Beauty" series. The event was jointly held by the Hoi An city People's Committee, HoiAnLife Innovation Lab, and Tonkin Media.
Experts in sales, marketing, and communication shared insights on using technology to enhance product values and access local and international markets.
The award is really significant, encouraging Hoi An to preserve traditional culture, foster innovation, and pursue sustainable development.